“Mediazona” reported the loss of more than 70% of subscribers due to sanctions
Last fall, the Ministry of Justice recognized Mediazona as a foreign media agent, and in March of this year, Roskomnadzor blocked the publication’s website at the request of the Prosecutor General’s Office
“Mediazona” (included by the Ministry of Justice in the list of media-foreign agents) due to sanctions lost more than 70% of subscribers from whom she received regular donations, editor-in-chief of the publication Sergey Smirnov (included by the Ministry of Justice in the list of individuals recognized as media-foreign agents) said in his Telegram channel.
“Due to sanctions, we have lost much more than 70% of subscribers— why hide now, we collected most of the money not through Russian crowdfunding systems, — Smirnov wrote.
He said that earlier the publication had almost 10 thousand subscribers who transferred money monthly. Now, according to Smirnov, “the numbers are sad.” “Once you get used to this kind of subscriber support, it’s not easy to rebuild the financial model,” — noted the editor-in-chief of the publication.
«Mediazone» were not recognized as extremists or undesirable organizations, so subscribers with Russian cards formally do not risk anything by transferring funds to the publication, Smirnov wrote. “But we can be declared anyone at any moment, so we are reinsured in advance. And at the first alarming moment, we will turn off small Russian payments, & mdash; he added.
According to Smirnov, the only hope the publication has left is for readers who have left Russia and those who have foreign cards.
After the start of the special operation in Ukraine, Western countries imposed sanctions against Russia, which affected the largest Russian banks— Sberbank, VTB, Otkritie, Alfa-Bank, Promsvyazbank and others. In addition, Visa and Mastercard left Russia. Since March, the cards of these payment systems, issued by Russian banks, have stopped working abroad; they cannot be used to pay for foreign services or purchases.
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"Mediazona"— Russian publication founded in 2014 by members of Pussy Riot. Publisher— actionist Pyotr Verzilov (recognized by the Ministry of Justice as a foreign agent). Chief Editor— Sergey Smirnov.
The Ministry of Justice recognized Mediazona as a Media-foreign agent in September 2021. In early March, Roskomnadzor blocked the publication’s website at the request of the Prosecutor General’s Office, which claimed that it published “deliberately false socially significant information that poses a threat of harm to the life and (or) health of citizens, a threat of mass disruption of public order and (or) public safety.” . The publication reported that the Ministry of Justice motivated the inclusion in the register by citing media outlets-foreign agents, and also considered foreign funding for Mediazona. income from banners placed on the site with Google ads.
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