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In Russia, they called the statement about the Ukrainian counteroffensive a PR stunt

“Everything Zelensky does is PR”

On July 11, according to Reuters, Ukrainian Deputy Prime Minister Irina Vereshchuk called on residents of the country to leave the south of the Kherson region due to the impending “counteroffensive”. The official recommended that women and children especially listen to their words. Federation Council Senator Andrey Klimov is convinced that such statements are nothing more than PR, since the effect of surprise is important for counteroffensives.

Photo: Global Look Press

In an interview with Lenta.ru, Klimov noted that he does not work in the General Staff or military intelligence, but he knows for sure that the whole world is not informed about the upcoming counteroffensive, since the most important thing for this is the effect of surprise. The senator stressed that this, at least, was the case for all previous millennia of military art.

The politician noted that President of Ukraine Volodymyr Zelensky has long been talking about the desire to “liberate everything and everyone from it is not clear who.” According to Klimov, everything that the Ukrainian president does is PR, and such a statement can be made solely in order to enlist the support of Western countries. There will be no APU. Klimov does not exclude that they may take place, however, according to him, Russia has a general staff and command in the theater of operations.

Read also:The political scientist named the only Russia's possible response to the Lithuanian transit ban

Источник www.mk.ru

Why Zelenskiy’s ‘selfie videos’ are helping Ukraine win the PR war against Russia

“MuiTypography-root-229 MuiTypography-h1-234″>Why Zelenskiy’s ‘selfie videos’ are helping Ukraine win the PR war against RussiaThe ConversationMarch 4, 2022 · 5:00 PM EST

Volodymyr Zelenskiy’s iPhone selfies quickly went viral. Still of YouTube video
 

It seems straight out of an action movie: As the capital city becomes a war zone, the defiant president looks into the camera and delivers a clear and compelling message: “I am here. We will not lay down any weapons.”

That’s exactly what Ukrainian President and onetime actor Volodymyr Zelenskiy did on Feb. 25, 2022, in a selfie-style video viewed 3 million times within an hour — part of an effort to mobilize international opinion against the Russian invasion of his country. And it appears to be working. The comedian-turned-politician is credited with convincing European leaders to take actions considered unthinkable just a week ago, such as Germany sending weapons directly to Ukraine.

But what is it about his videos – made with an iPhone and posted on social media sites like Facebook, Telegram and Twitter — that have been so compelling in rallying global public opinion behind Ukraine and against Russia?

As an expert in digital social media platforms, I believe there are three reasons Zelenskiy’s videos instantly made the war in Ukraine deeply personal and resonant for so many. And in particular for this analysis, I want to single out videos posted on Feb. 25 and Feb. 26, which seem to have garnered the most attention.

An authentic message

The first is the authenticity of the message.

The video shot on Feb. 25, late Friday night in Kyiv, shows Zelenskiy and his cabinet standing in front of streetlights with the president speaking directly into the camera without teleprompters or any official paraphernalia in sight. At one point, Ukrainian prime minister Denys Shmyhal, standing behind Zelenskiy, displayed the time stamp on his phone to highlight the moment it was taken.

In an era in which most of us have made selfie videos or participated in group video chats with family members, the ordinariness of the scene, belied by the terrifying urgency of the message — “We are here, our soldiers are here, the citizens of our country are here” — underscored the authenticity of his appeal.

Conveying apparent authenticity is one tactic both Barack Obama and Donald Trump used to become president and inspire their followers.

Zelenskiy, who now has 13.5 million followers on Instagram, has been able to use this same skill to galvanize the majority of the world behind Ukraine.

Connecting with the audience

A second reason his videos were so effective is they connected with viewers on social media.

Social media amplifies the visibility of a message when users feel personally connected with the content, turning them essentially into opinion-makers when they share it with like-minded people.

This is precisely the effect companies seek when they post messages to social media in an effort to highlight a new product or something else. My research shows that their posts have more power and are more likely to influence consumers when users co-opt these branded messages with their own social media posts. For example, Starbucks has had success getting young “influencers” to repost images of the company’s maritime logo of a mermaid by making it seem cool.

Zelenskiy’s message emphasizing the unity of his people and a sense of solidarity created a connection with many of the people who viewed his videos. And with a compelling and direct message, the posts appealed to a wide variety of international audiences on social media and humanized the conflict.

View this post on Instagram

A post shared by Володимир Зеленський (@zelenskiy_official)

Immediacy of the message

A third reason why these videos are compelling is the immediacy of his message.

Zelenskiy’s appeal for aid on behalf of his people — as missiles and bombs were falling throughout his country — was as urgent as one can be. This turned millions of users into instant recruits for his cause of raising international pressure to help him repel the Russian invasion.

I need ammunition, not a ride,” Zelenskiy reportedly told US officials who had offered to spirit him out of the country.

Research shows that messages that seem urgent are more likely to prompt an emotional response, which increases the number of people posting and sharing the post. This cascade of conversations causes it to “trend,” which tends to spark more discussion between users and thus makes the message even more visible.

That’s how digital activists raising money for a cause like disaster relief aim to engage social media users to quickly generate aid for victims. In just a matter of a couple of days, the hashtag #standwithukraine went viral and financial aid began pouring in. Ukraine has raised US$22 million in cryptocurrency donations so far.

Social media platforms are all about reach and engagement. The urgent messages posted by Zelenskiy were instrumental in seeding an army of online users who broadcast their commitment by sharing details of fundraisers or charities to support the Ukrainian people.

The everyman-turned-war hero

Social media platforms help shape how people understand the world and structure how they respond to news as it unfolds. Zelenskiy seems to intuitively understand the rules of engagement on social media, which makes sense given his previous career as an entertainer.

His videos are short, between four and seven minutes, to the point, relatable and very personal. Old videos of him on Ukrainian versions of “Dancing with the Stars” and voicing “Paddington” have resurfaced and gone viral in recent days, reinforcing his authenticity, likability and normalcy amid a very dangerous confrontation.

As a result, his messages have been exceptionally potent in catalyzing public opinion.

Anjana Susarla is a professor of information systems at Michigan State University. This article is republished from The Conversation, a nonprofit, independent news organization dedicated to unlocking the knowledge of experts for the public good. 

Ours at the Dubai Airshow: advertising, PR and success reports

The 17th Dubai Airshow-2021 International Aerospace Exhibition has ended in the UAE. The pandemic, due to which many international exhibitions in 2020-2021 were canceled or transferred to the online format, has not disappeared anywhere, but it has not become the reason for the cancellation of the air show. I will share some of my thoughts on her & ndash; I believe that I have the right to do so, having worked at dozens of similar exhibitions for 40 years.

At the airport 40 km from Dubai, pavilions of the participating countries with samples of military products were deployed, military and civil aircraft, helicopters and drones for various purposes were parked nearby.

But for those who could not get to the exhibition, it was not easy to get information about what actually happened in the UAE, focusing only on the official media. This is not about covering Russian participation. It was just here that there was an abundance of information. True, basically everything was repeated that had already been said several times three months ago at MAKS. Correspondents of the Russian media, of whom more than a dozen flew in, relayed homemade preparations from Dubai with adjectives of an exceptionally superlative degree, more reminiscent of advertising messages. Our aircraft presented at the show was 'the latest', 'the most unique', 'innovative', 'high-tech', 'superior to all foreign counterparts.'

Let's not argue with that. The question is: was the salon exclusively Russian? Weren't other countries presented at it with samples of their aircraft, which today constitute a serious competitor to our products?

And what can the employees of our military-industrial complex, who, in view of their special status, are not supposed to cross the borders, gain from this information useful? The very developers who should be aware of all the changes and nuances that the world arms market abounds in. After all, they should not receive advertising, but verified technical information about competing Western developments and, on its basis, create our military equipment, “ superior to foreign counterparts. '' And to receive this information precisely today, when many enterprises of the Russian defense industry are under sanctions, and leading Western information and analytical centers and publications refuse Russians to subscribe to their products.

Dubai Airshow is not the world's largest air show. Number 1 rightfully belongs to the aerospace exhibition in Le Bourget. In the days of the USSR, the work of the Soviet delegation formed by the Ministry of Aviation Industry there was built on a fundamental basis. A few months before the start of Le Bourget's work in Moscow, information about what would be presented in France was collected, systematized and analyzed from open sources. The delegation formed groups of the most authoritative specialists in their fields, and a preliminary analytical report was communicated to everyone. There were up to 10 such groups, and they were tasked with collecting information in such areas as aerodynamics and aircraft design, combat aircraft, civil aircraft, aircraft engines, avionics, aircraft materials, aircraft weapons, etc. The result of the work of the delegation was not only the reports of each of the groups, but also tens of kilograms of collected information materials, which were delivered to Moscow and on their basis the main analytical report was made, on which the most important decisions were made. They concerned the determination of the effectiveness of certain aerodynamic configurations of foreign aircraft, their comparison with our aircraft and helicopters, the selection of the most effective aviation weapons, etc. In other words, the work of the delegation at the salon was focused not on PR and advertising, but on information support for the work of the domestic defense industry. & Nbsp;

If we take into account the recent “ dock '' times, the activities of numerous press chalets of Western companies were scheduled by the hour. On business days, briefings were held there daily, which could be attended by all accredited journalists, filmed, asked any questions and received electronic presentations on those aircraft that are being promoted to the world market. Unfortunately, I rarely met journalists from Russia at these briefings. Their main task was not to miss another VIP person from the Russian delegation and to transmit information to Moscow that could be voiced at home.

The whole comic (or maybe tragedy) of organizing information support for showing our aircraft industry at foreign exhibitions is that we cover our activities for ourselves. By and large, nobody in the world is interested in it, since it is purely advertising in nature. Serious Western publications, whose publications instantly become known all over the world and which influence decision-making on the world arms market, pay little attention to information of this kind. Therefore, when another blogger or tick-toker, included in the delegation of a Russian company, informs his many young and poorly educated subscribers from a foreign salon, this will not have any effect on the information support of Russian exports of military products.

Today, at foreign aerospace exhibitions, Russia is represented by many “ effective managers '', translators and relay journalists, whose task is to transmit to Moscow previously agreed statements and messages about the successful work of the Russian delegation. You will hardly find technical specialists. And what kind of specialists can we talk about? Annually, out of 100% of the graduates of the M. Bauman only 30% get a job in his specialty. The situation is similar in the Moscow Aviation Institute and other leading specialized universities in the country. But wherever you look, there are PR and marketing specialists everywhere.

Although this is also art. So to build an advertising campaign for the Checkmate fighter, that the plane is not yet, and one can only guess when it will be, but it is nevertheless presented as “ superior to all known world analogues. '' And for him, as we are assured, a line of foreign buyers has already lined up. & Nbsp;

Источник aif.ru

Musicals – Jesus Christ Superstar: Superstar lyrics

[Verse 1]
Judas:
Mm, everytime I look at you
I don’t understand
Why you let the things you did
Get so out of hand
You’d have managed better
If you’d had it planned
Now why’d you choose such a backwards time
And such and strange land

[Verse 2]
If you’d come today
You could have reached a whole nation
Israel in 4 BC
Had no mass communication

[Pre-Chorus]
(Don’t you get me wrong) Don’t you get me wrong
(Don’t you get me wrong, now) Don’t you get me wrong
(Don’t you get me wrong) Don’t you get me wrong
(Don’t you get me wrong, now) Don’t you get me wrong

(Only want to know) Only want to know
(Only want to know, now) Only want to know
(Only want to know) Only want to know
(Only want to know, now) I only want to know

[Chorus]
Choir:
Jesus Christ, Jesus Christ
Who are you, what have you sacrificed
Jesus Christ, Jesus Christ
Who are you, what have you sacrificed
Jesus Christ, Superstar
Do you think you’re what they say you are?
Jesus Christ, Superstar
Do you think you’re what they say you are?

[Verse 3]
Judas:
Tell me what you think about your friends at the top
Now who’d you think, besides yourself
Was the pick of the crop?
Buddha was he where it’s at?
Is he where you are?
Could Mohammed move a mountain or was that just PR?
Did you mean to die like that
Was that a mistake or
Did you know your messy death would be a record breaker?

[Pre-Chorus]
(Don’t you get me wrong) Don’t you get me wrong
(Don’t you get me wrong, now) Don’t you get me wrong
(Don’t you get me wrong) Don’t you get me wrong
(Don’t you get me wrong, now) Don’t you get me wrong

(Only want to know) Only want to know
(Only want to know, now) Only want to know
(Only want to know) Only want to know
(Only want to know, now) I only want to know

[Chorus]
Choir:
Jesus Christ, Jesus Christ
Who are you, what have you sacrificed
Jesus Christ, Jesus Christ
Who are you, what have you sacrificed
Jesus Christ, Superstar
Do you think you’re what they say you are?
Jesus Christ, Superstar
Do you think you’re what they say you are?

Si tu novio te deja – J. Balvin letra

Letra J. Balvin – Si tu novio te deja

Yo vivo dia y noche pensando en ti
y tu perdiendo el tiempo con el
dime donde estas que yo te quiero ver.(si tu novio te deja)

si tu novio te deja sola
dime y yo paso a buscarte
solo me bastaran un par de horas
ese cabron no va a recuperarte.

si tu novio te deja sola
dime y yo paso a buscarte
solo me bastaran un par de horas
ese cabron no va a recuperarte.

un culito asi no se encuentra en ebay
este bicho tuyo te lo tengo en la allawey
mas ninguna tiene break versuri-lyrics.info
yo soy un picher, pero a ti te voy a hacer double play
yo se que eres fina pero en la cama sasha grey.

fumando y bebiendo bley lo siento pero
ahora el se va con drake
te llevo pa new york un fin de semana
un polvo antes de acostarse y otro por la mañana
hay un chorro e bobo que te tienen ganas
pero dile que tu eres del rey como lana.

yo siempre me maltrato viendo tus videos tus retratos
dile a tu novio que ya se le vencio el contrato
conmigo se donde vas con tus arrebatos.

si tu novio te deja sola
dime y yo paso a buscarte
solo me bastaran un par de horas
ese cabron no va a recuperarte.

si tu novio te deja sola
dime y yo paso a buscarte
solo me bastaran un par de horas
ese cabron no va a recuperarte.

llegare siempre sabe cuando y donde es
me trajo otras amigas que tienen novio tambien
cada que toco en PR ellas suelta su gato y caen donde papi
cuando me extraña quiere que le meta, de sorpresa llega a medellin
con el siempre pierde, conmigo win, te pienso to’ el dia bien nasty
miles de mujeres, miles en botellas, no es chimba si tu no estas aqui
dile la verdad al bobo ese que no le da los niveles y que tires a ver si puede
a tu jevo avisale que este fin de semana la pasas con to’s tus bunny y no con el
yo no juego avisale que encontaste reemplazo y que espere pa un rato.

si tu novio te deja sola
dime y yo paso a buscarte
solo me bastaran un par de horas
ese cabron no va a recuperarte.

si tu novio te deja sola
dime y yo paso a buscarte
solo me bastaran un par de horas
ese cabron no va a recuperarteee.
J. Balvin letras
Video te deja

El ganador – Nicky Jam letra

Letra Nicky Jam – El ganador

Yeah!
Parece un sueño, un Lambo y un Grammy
Cinco casas en Colombia, otra más en PR
Y tengo mansión en Miami.(el ganador)

La música mía tomando el planeta
Con fuerza de tsunami
Ahora me llaman, me tiran de m
Toditas las mamis.

Me siento el mejor
En esto, un experto
Cada tema que saco a la calle se pega
Y tengo sold-out los conciertos
¿Más inteligente?
Están en lo cierto
Soy dueño de lo mío
A nadie le tengo que dar mi por ciento.

Te amo Dios
Tú eres el que me bendice
Tú siempre me acompañaste en las noches grises
Estaba el barco mío a punto de hundirse
Y ahora filmando películas con Vin Diesel.

Los hijos míos
Los cuatro andan felices
Yo me caí y me levanté porque quise
Me siento duro, me siento fuerte sin bíceps
El ave fénix con Dios no hay quien lo aterrice.

Yeahhhh!

No fue fácil llegar hasta donde estoy
Ustedes saben que fueron muchos sacrificios.

El fénix (yeah!)

Yo me acuerdo todas las mañanas
Cuando me arrodillaba y rezaba
Yo sentía que el mundo acababa
Que no me querían
A nadie le importaba.

Me montaba en el carro
Y tenía que irme a pedirle prestado a mi hermana
Estaba loco y confuso en el mundo
Y sentía que el vicio a mí me mataba.

Mi historia volvió a empezar en Colombia
Me dieron esa moral
Y ahora me acompañan en la victoria
Desde mis promesas a Dios
De bendiciones tengo un río
Muchos dicen: “NIcky, una moda”
Y de eso sí que yo me río.

Cuando yo estaba abajo muchos me ignoraron
Nunca me ayudaron
Yo no hice lo mismo
Cuando me pegué
Con todos grabamos.

Ya mi tiempo llegó
Le doy gracias a Dios
Siempre tuve la fe
Y por eso cedió.

Como ya me caí
Ya no tengo miedo
Que venga lo que venga
Me siento un ganador.

Ya mi tiempo llegó
Le doy gracias a Dios
Siempre tuve la fe
Y por eso cedió.

Como ya me caí
Ya no tengo miedo
Que venga lo que venga
Me siento un ganadorrr.
Nicky Jam letras
Video ganador

Jesus Christ Superstar – Superstar lyrics

[Verse 1]
Judas:
Mm, everytime I look at you
I don’t understand
Why you let the things you did
Get so out of hand
You’d have managed better
If you’d had it planned
Now why’d you choose such a backwards time
And such and strange land

[Verse 2]
If you’d come today
You could have reached a whole nation
Israel in 4 BC
Had no mass communication

[Pre-Chorus]
(Don’t you get me wrong) Don’t you get me wrong
(Don’t you get me wrong, now) Don’t you get me wrong
(Don’t you get me wrong) Don’t you get me wrong
(Don’t you get me wrong, now) Don’t you get me wrong

(Only want to know) Only want to know
(Only want to know, now) Only want to know
(Only want to know) Only want to know
(Only want to know, now) I only want to know

[Chorus]
Choir:
Jesus Christ, Jesus Christ
Who are you, what have you sacrificed
Jesus Christ, Jesus Christ
Who are you, what have you sacrificed
Jesus Christ, Superstar
Do you think you’re what they say you are?
Jesus Christ, Superstar
Do you think you’re what they say you are?

[Verse 3]
Judas:
Tell me what you think about your friends at the top
Now who’d you think, besides yourself
Was the pick of the crop?
Buddha was he where it’s at?
Is he where you are?
Could Mohammed move a mountain or was that just PR?
Did you mean to die like that
Was that a mistake or
Did you know your messy death would be a record breaker?

[Pre-Chorus]
(Don’t you get me wrong) Don’t you get me wrong
(Don’t you get me wrong, now) Don’t you get me wrong
(Don’t you get me wrong) Don’t you get me wrong
(Don’t you get me wrong, now) Don’t you get me wrong

(Only want to know) Only want to know
(Only want to know, now) Only want to know
(Only want to know) Only want to know
(Only want to know, now) I only want to know

[Chorus]
Choir:
Jesus Christ, Jesus Christ
Who are you, what have you sacrificed
Jesus Christ, Jesus Christ
Who are you, what have you sacrificed
Jesus Christ, Superstar
Do you think you’re what they say you are?
Jesus Christ, Superstar
Do you think you’re what they say you are? 